HEAD OF BRAND, MARKETING & DIGITAL

• Large dynamic superannuation fund 
• Drive brand, marketing and digital platforms 
• Industry leader in agile ways of working  

About the organisation 

As one of Australia’s largest profit-for-members super funds, this organisation’s profits go back into benefits and services that help its members get the most out of their super, and ultimately, their retirement. With over $175 billion in funds under management and in excess of 1.1 million members, the fund is leading the way in reshaping the industry. It thinks big and strives to be more than a super fund, finding innovative ways to help Australians enjoy a retirement of comfort, purpose and connection.  

About the role 

Reporting to the Group Executive Member, the Head of Brand, Marketing & Digital (BMD) leads operational management of brand, marketing and digital platforms functions, ensuring alignment with member-first values, and achieving key targets. Working in an agile environment, the appointee will develop and govern BMD frameworks, processes and tooling; share best practice; and oversee projects across acquisition, growth and retirement value streams. A brand champion, the role will lead the brand strategy and collaborate with value streams to set marketing strategy and oversee marketing capability, lead “all-member” communications, and collaborate fund-wide and with value streams to develop a digital platform strategy and road map, providing expertise on digital channels. The Head of BMD will also define go-to-market excellence, including audience management, campaign delivery, measurement and effectiveness. 

About you 

You are an accomplished leader of brand, marketing and digital teams with experience in Agile ways of working environments for organisations in banking, insurance, superannuation, energy, telecommunications and other relevant sectors. You have proven expertise in brand strategy, a deep understanding of digital, the ability to balance technology, communication and member experience, and a detailed knowledge of web development and customer-centric design processes. Your track record in developing and executing BMD strategies that enhance retention, customer satisfaction, and business performance, are underpinned by your exceptional leadership skills, high conceptual, analytical and strategic aptitude, and strong ability to collaborate effectively in matrix Agile environments. Your innate passion for member-first centricity, will see you thrive in this impactful industry leading organisation. 

To apply, click ‘Apply for this job’. For more information prior to application, please call Dalia Klein at SHK on 0401 000 499. Direct and third-party applications will be forwarded to SHK.